Resources
Published April 2026
Blueprints
Amazon strives to be Earth’s most customer-centric company, which includes ensuring that every product available for sale is safe.
Here are three ways Amazon leverages our proactive efforts, partnerships with others, and enforcement actions to stop fake reviews.
We are committed to working together across the private and public sectors to stop counterfeiters.
Reports
Our fifth annual report shows Amazon’s continued progress toward driving counterfeit to zero—both in our store and across the retail industry.
Amazon’s Brand Protection Report, originally published on March 2024.
Amazon’s Brand Protection Report, originally published on April 2023.
Amazon’s Brand Protection Report, originally published on June 2022.
Amazon’s Brand Protection Report, originally published on May 2021.
Amazon EU Store Transparency Report outlines our commitment to providing a trustworthy shopping experience.
Find information relevant to the EU Digital Services Act for the Amazon EU store.
Watch: Amazon Counterfeit Crimes Unit (CCU) works with brands, customs agencies, and law enforcement to track down counterfeiters, shut down bad actors’ accounts, seize counterfeit inventory, and prosecute those involved.