Resources
Brand Protection Report
Our fifth annual report shows Amazon’s continued progress towards driving counterfeits to zero – both in our store and across the retail industry. Read the report to learn how we continue to innovate to ensure a trustworthy shopping and selling experience every day for our customers and selling partners.
99%+
Amazon’s proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.
15M+
Counterfeit products worldwide were identified, seized, and appropriately disposed of by Amazon in 2024, preventing them from harming customers or being resold elsewhere in the supply chain.
35%+
Since 2020, while the number of products available for sale in Amazon’s store has continued to grow, we drove around a 35% decrease in the total valid notices of infringement submitted by brands. This is driven by a more than 250% increase in the number of listing attempts our automated protections proactively blocked during this same timeframe.
Reports
Our fifth annual report shows Amazon’s continued progress toward driving counterfeit to zero—both in our store and across the retail industry.
Amazon’s Brand Protection Report, originally published on March 2024.
Published in April 2023.
Published in June 2022.
Published in May 2021.
Amazon EU store Transparency Report outlines our commitment to providing a trustworthy shopping experience.
Blueprints
Amazon strives to be Earth’s most customer-centric company, which includes ensuring that every product available for sale is safe.
Here are three ways Amazon leverages our proactive efforts, partnerships with others, and enforcement actions to stop fake reviews.
We are committed to working together across the private and public sectors to stop counterfeiters.
Find information relevant to the EU Digital Services Act for the Amazon EU store.
Watch: Amazon Counterfeit Crimes Unit (CCU) works with brands, customs agencies, and law enforcement to track down counterfeiters, shut down bad actors’ accounts, seize counterfeit inventory, and prosecute those involved.