Our Impact
By the Numbers
0
Decrease in total valid notices of infringement submitted by brands since 2020, while the number of the products available for sale in Amazon’s store continues to grow.
0
Product units enrolled in Transparency have been authenticated as genuine via code scan verification, whether sold in Amazon’s store or elsewhere in the retail supply chain.
0
In 2023, Amazon invested more than $1.2 billion and employed more than 15,000 people dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
0
Of suspected infringing listings stopped by Amazon’s proactive controls before a brand ever had to find and report them.
0
Counterfeit products worldwide were identified, seized and appropriately disposed of by Amazon in 2023, preventing them from harming customers or being resold elsewhere in the supply chain.
0
Bad actors pursued by the Amazon Counterfeit Crimes Unit via litigation and criminal referrals to law enforcement.
Our fourth annual report shows Amazon’s continued progress towards driving counterfeits to zero – both in our store and across the retail industry. Read the report to learn how we continue to innovate to ensure a trustworthy shopping and selling experience every day for our customers and selling partners.