Our Impact
By the Numbers
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Since 2020, while the number of products available for sale in Amazon’s store has continued to grow, we drove around a 35% decrease in the total valid notices of infringement submitted by brands. This is driven by a more than 250% increase in the number of listing attempts our automated protections proactively blocked during this same timeframe.
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Counterfeit products worldwide were identified, seized, and appropriately disposed of by Amazon in 2024, preventing them from harming customers or being resold elsewhere in the supply chain.
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In 2024, Amazon invested more than a billion dollars and employed thousands of people – including machine learning scientists, software developers, and expert investigators – who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
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Amazon’s proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.
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Product units have been verified as genuine through Amazon’s Transparency programme.
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Bad actors pursued by the Amazon Counterfeit Crime unit through litigation and criminal referrals to law enforcement.
Our fifth annual report shows Amazon’s continued progress towards driving counterfeits to zero – both in our store and across the retail industry. Read the report to learn how we continue to innovate to ensure a trustworthy shopping and selling experience every day for our customers and selling partners.
