Focus Areas

Ensuring a Trustworthy Shopping Experience

Amazon works across multiple areas to protect customers and brands.

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Preventing unsafe products in our store

stacked shipping containers

Preventing counterfeits from entering our store

Closeup on person's hands holding smartphone device and reading customer reviews and ratings for athletic sneakers

Ensuring customers receive a trustworthy reviews experience

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Protecting rights owners’ intellectual property

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Protecting consumers from being deceived by scams

Latest Updates

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Amazon joins the EUIPO call to promote intellectual property (IP) rights, reflecting an ongoing commitment to protecting IP across the EU

Amazon and Andema event group photo

Amazon and Andema host event in Madrid to share latest advancements in brand protection

Challenge the fake H-FARM group photo

‘Challenge the fake’: H-FARM students against counterfeiting with Amazon and INDICAM

Digital Services Act

Digital Services Act (DSA): Amazon EU Store Transparency Report

Amazon’s latest Brand Protection Report: How we’re cracking down on counterfeit products

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How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback