Focus Areas

Ensuring a Trustworthy Shopping Experience
Amazon works across multiple areas to protect customers and brands.
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Preventing unsafe products in our store
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Preventing counterfeits from entering our store
Closeup on person's hands holding smartphone device and reading customer reviews and ratings for athletic sneakers
Ensuring customers receive a trustworthy reviews experience
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Protecting rights owners’ intellectual property
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Protecting consumers from being deceived by scams
Latest Updates
Image of Head of External Relations for Customer Experience Integrity at Amazon, Abigail Bishop, speaking to summit attendees.
Amazon hosts industry leaders at the Global Anti-Scam Alliance’s Summit (GASS) Americas 2024
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How Amazon’s Anshin-Mail program pioneers new ways to deliver product safety information to consumers in Japan
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Amazon joins the EUIPO call to promote intellectual property (IP) rights, reflecting an ongoing commitment to protecting IP across the EU
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How Amazon works with experts to deliver baby safety education to consumers
CyberFlex, a new resource protecting young adults against scams, screenshot
Amazon and Global Cyber Alliance announce the launch of CyberFlex, a new resource protecting young adults against scams
Illustration of person opening a box with delivery transportation methods in the background.
World Anti-Counterfeiting Day: How Amazon collaborates to protect consumers from counterfeit, fraud, and other forms of abuse