Focus Areas

Ensuring a Trustworthy Shopping Experience
Amazon works across multiple areas to protect customers and brands.
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Preventing unsafe products in our store
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Preventing counterfeits from entering our store
Closeup on person's hands holding smartphone device and reading customer reviews and ratings for athletic sneakers
Ensuring customers receive a trustworthy reviews experience
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Protecting rights owners’ intellectual property
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Protecting consumers from being deceived by scams
Latest Updates
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Meet the Amazon team holding scammers accountable
CyberFlex, a new resource protecting young adults against scams, screenshot
Amazon and Global Cyber Alliance announce the launch of CyberFlex, a new resource protecting young adults against scams
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World Anti-Counterfeiting Day: How Amazon collaborates to protect consumers from counterfeit, fraud, and other forms of abuse
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A blueprint for private and public sector partnership to stop fake reviews
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A blueprint for private and public sector partnership to stop counterfeiters
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Amazon’s latest Brand Protection Report: How we’re cracking down on counterfeit products