Focus Areas

Ensuring a Trustworthy Shopping Experience
Amazon works across multiple areas to protect customers and brands.
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Preventing unsafe products in our store
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Preventing counterfeits from entering our store
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Ensuring customers receive a trustworthy reviews experience
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Protecting rights owners’ intellectual property
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Protecting consumers from being deceived by scams
Latest Updates
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Amazon’s top ten trustworthy shopping articles of 2024, highlighting our approach to fake reviews, scam prevention, anti-counterfeiting, and product safety
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Amazon hosts industry leaders at the Global Anti-Scam Alliance’s Summit (GASS) Americas 2024
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How Amazon’s Anshin-Mail program pioneers new ways to deliver product safety information to consumers in Japan
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Amazon joins the EUIPO call to promote intellectual property (IP) rights, reflecting an ongoing commitment to protecting IP across the EU
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How Amazon works with experts to deliver baby safety education to consumers
CyberFlex, a new resource protecting young adults against scams, screenshot
Amazon and Global Cyber Alliance announce the launch of CyberFlex, a new resource protecting young adults against scams
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World Anti-Counterfeiting Day: How Amazon collaborates to protect consumers from counterfeit, fraud, and other forms of abuse