Our Impact
By the Numbers
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100% of new sellers are required to complete Amazon’s robust verification process before they are allowed to sell in Amazon’s store.
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In 2025, Amazon identified and seized millions of suspected stolen products, working in partnership with law enforcement, brands, and retailers to stop organized retail crime (ORC).
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Amazon proactively blocked hundreds of millions of suspected fake reviews from our store in 2025.
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Amazon’s automated technology and artificial intelligence (AI) scans billions of attempted changes to product detail pages daily for signs of potential abuse.
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Amazon’s proactive controls blocked more than 99.9% of suspected infringing listings before a brand owner ever had to find and report them.
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Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 32,000 bad actors through litigation and criminal referrals to law enforcement.
Amazon is always listening to feedback from our customers, and on average, we analyze more than 90 million weekly customer interactions including customer service contacts, product reviews, direct customer complaints, and more.
In 2025, Amazon identified, seized, and appropriately disposed of more than 15 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
More than 2.7 billion product units have been verified as genuine through Amazon’s Transparency program
Published April 2026
