Our Impact
By the Numbers
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Decrease in total valid notices of infringement submitted by brands since 2020, while the number of the products available for sale in Amazon’s store continues to grow.
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Product units enrolled in Transparency have been authenticated as genuine through code scan verification, whether sold in Amazon’s store or elsewhere in the retail supply chain.
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Bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store.
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Of suspected infringing listings stopped by Amazon’s proactive controls before a brand ever had to find and report them.
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Worldwide counterfeit products worldwide were identified, seized, and appropriately disposed of by Amazon in 2023, preventing them from harming customers or being resold elsewhere in the supply chain.
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Bad actors pursued by the Amazon Counterfeit Crime unit through litigation and criminal referrals to law enforcement.
In 2023, Amazon invested more than $1.2 billion and employed more than 15,000 people – including machine learning scientists, software developers, and expert investigators – who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
In 2023, Amazon identified, seized, and appropriately disposed of more than 7 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
Since 2020, while the number of products available for sale in Amazon’s store has continued to grow, we have seen a more than 30% decrease in the total valid notices of infringement submitted by brands.
More than 1.6 billion product units enrolled in Transparency, whether sold in Amazon’s store or elsewhere in the retail supply chain, have been authenticated as genuine through code scan verification.
Our fourth annual report shows Amazon’s continued progress toward driving counterfeit to zero—both in our store and across the retail industry. Read the report to learn how we continue to innovate to ensure a trustworthy shopping and selling experience every day for our customers and selling partners.
