Resources

Amazon Brand Protection Report
Our fourth annual report shows Amazon’s continued progress toward driving counterfeit to zero—both in our store and across the retail industry. Read the report to learn how we continue to innovate to ensure a trustworthy shopping and selling experience every day for our customers and selling partners.
99%+
Suspected infringing listings blocked before a brand ever had to find and report them.
7M+
Counterfeit products identified, seized, and appropriately disposed worldwide.
30%+
Decrease in total valid notices of infringement submitted by brands since 2020, while the number of the products available for sale in Amazon’s store continues to grow.
Reports
Our fourth annual report shows Amazon’s continued progress toward driving counterfeit to zero—both in our store and across the retail industry.
Amazon’s Brand Protection Report, originally published on April 2023.
Amazon’s Brand Protection Report, originally published on June 2022.
Amazon’s Brand Protection Report, originally published on May 2021.
Amazon EU Store Transparency Report outlines our commitment to providing a trustworthy shopping experience.
Blueprints
Amazon strives to be Earth’s most customer-centric company, which includes ensuring that every product available for sale is safe.
Here are three ways Amazon leverages our proactive efforts, partnerships with others, and enforcement actions to stop fake reviews.
We are committed to working together across the private and public sectors to stop counterfeiters.
Videos

Watch: Amazon Counterfeit Crimes Unit (CCU) works with brands, customs agencies, and law enforcement to track down counterfeiters, shut down bad actors’ accounts, seize counterfeit inventory, and prosecute those involved.

Watch: Amazon works diligently to help educate consumers on how to avoid scams and ensure bad actors are held accountable. Tom Olsen, Corporate Counsel with Customer Protection and Enforcement at Amazon, shares his passion and expertise on scam enforcement and victim support.