Digital Services Act (DSA)
Amazon EU Store
Updated: 26 February 2026
Three decades ago, Amazon set out to be Earth’s most customer-centric company, where people can discover and purchase the widest possible selection of safe and authentic goods. As part of that mission, we obsess over earning and maintaining customer trust by ensuring that we provide a trustworthy shopping experience. We believe that customer trust is difficult to earn and easy to lose. We invest heavily in people and technology to prevent listings and content that are illegal or violate our terms and conditions from entering our store.
The Digital Services Act (DSA) represents an important milestone for creating a safer, more transparent digital environment. Amazon is committed to meeting these obligations, and we have maintained this approach for many years, long before the DSA came into effect.
We are proud of the progress we have made in preventing content that is illegal or violates our terms and conditions from being available in our store. This has required significant resources, innovation by Amazon, and partnerships that we have built with rights owners, government agencies, law enforcement, Intellectual Property (IP) organisations, and many others. We have established best practices that can be applied across the retail industry globally—in our proactive controls, our innovative tools, and in how the private and public sector can work together, including with the European Commission and Parliament, to provide consumers, small businesses, and selling partners a trustworthy shopping experience.
While we are proud of this progress, we also believe that the industry still has a long way to go. Amazon continues to be committed to investing, innovating, and being a reliable partner. We have invested billions of dollars and employ thousands of people—including machine learning scientists, software developers, and expert investigators—dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
Founded in 1994, Amazon started as a retailer for books. In 2001, Amazon opened its store to third-party sellers. We opened our first store in the European Union in 1998, in Germany. During more than 25 years in Europe, we’ve contributed to the growth of local communities and created jobs and economic opportunities in most of the EU Member States and locations, from isolated rural and neglected post-industrial areas to city centres and campuses.
Today, Amazon operates stores in Germany, Italy, Ireland, France, Spain, Netherlands, Sweden, Poland, and Belgium, and we directly employ more than 150,000 people in permanent roles across 21 EU Member States. We have corporate offices in approximately 60 European cities, including seven at our European Headquarters in Luxembourg City, 11 cities in Germany, five in France, five in Italy, and two in Spain. We’ve also invested in more than 25 research and development centres and we operate more than 350 logistics sites across Europe.
Our aim is to not only raise the bar in keeping Amazon stores safe for customers, selling partners, brands, and advertisers, but also in improving protections for European citizens. We will continue to report and post updates on our ongoing efforts, including those areas required for reporting by the DSA.
