Amazon is Committed to Driving Counterfeits to Zero
When a customer makes a purchase in our store, they trust that they will receive an authentic product, whether the item is sold by Amazon Retail or by one of our millions of independent selling partners. We will continue to invest and innovate until we drive counterfeits to zero in our store.
Amazon works hard to earn and maintain customer trust, and strictly prohibits the sale of counterfeit products. We build counterfeit prevention tools such as Transparency, our product serialisation service, that prevents counterfeits from reaching customers by using codes to uniquely identify individual units of enrolled products.
7 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
Amazon’s Counterfeit Crimes Unit (CCU) is a global team that includes former federal prosecutors, FBI agents, expert investigators and data analysts. CCU works with brands, customs agencies and law enforcement to track down counterfeiters, shut down bad actors’ accounts, seize counterfeit inventory and prosecute those involved.
Watch: Amazon Counterfeit Crimes Unit (CCU) works with brands, customs agencies and law enforcement to track down counterfeiters, shut down bad actors’ accounts, seize counterfeit inventory and prosecute those involved.
Amazon’s membership in the Anti-Counterfeiting Exchange (ACX), which is an industry collaboration in the U.S., is designed to make it more difficult for counterfeiters to move among different stores, and safer for consumers to shop anywhere they choose. We are eager to see the same or similar efforts across the globe, so we can all use this type of information in our ongoing efforts to detect and address counterfeiting.
Our A-to-z Guarantee ensures that customers in our store are covered and eligible for a full refund for any item they purchase if the customer isn’t happy with the condition or timely delivery of that product, including helping to resolve, in the unlikely event, valid personal injury or property damage claims.
