Protecting Consumers from Impersonation Scams
Our vision is to build a world where bad actors are not taking advantage of consumers by impersonating trusted brands.
Amazon uses both technology and educational information to help identify and mitigate impersonation scams. Amazon adopted a secure email capability that makes it easier for customers to identify authentic emails from Amazon. We also share education on how consumers can determine if an email, phone call, text message or web page is genuine.
Helping to identify whether an email, phone call, text message or web page is from Amazon
The more scams are reported to Amazon, the better our tools get at identifying bad actors so we can take action against them. Customers can report suspicious communications at amazon.co.uk/reportascam. Even if you are not an Amazon customer, you can still report a suspicious message to us at reportascam@amazon.com.
Amazon helps consumers stay safe online. We provide best practice tips, including how to identify and avoid phishing attempts, via campaigns like Protect and Connect with National Cybersecurity Alliance (NCA). We offer Cybersecurity Awareness Training with AWS to help keep businesses and individuals safe from cybercrime.
Amazon works with the Global Cyber Alliance, National Cybersecurity Alliance and other organisations to help spread awareness about scam identification and prevention. We also work across industry sectors, including law enforcement agencies, to develop solutions and take joint action against bad actors.
