Preventing Unsafe Products in Our Store
Amazon strives to be Earth’s most customer-centric company, and we work hard to ensure that every product available in our store is safe and compliant with our policies. Amazon’s teams and technology detect and prevent product safety risks by confirming that listings meet relevant safety requirements, and we partner with leading consumer advocacy groups to implement and shape the next generation of safety standards.
We have policies and processes in place to make sure that the products listed meet compliance and safety measures. We continuously monitor our store for unsafe or non-compliant products. Our safety and compliance programmes use machine learning models, constantly updated with new signals, to improve our detection of unsafe and defective products. When we need to take a closer look at a possible issue, we side-line listings for detailed review by our safety and compliance experts.
In the event of a product recall, we work with sellers and manufacturers to inform customers. While we have always notified customers when we become aware of a product recall or other safety issue, consumers have often depended on third-party websites to get information on what to do next. To improve this experience for our customers, we launched and are growing globally the ‘Your Recalls and Product Safety Alerts’ page. It allows customers to view product recalls and safety information for items they purchased on Amazon’s store, all in one place.
We have policies and a suite of powerful tools available for selling partners to ensure that their products are offered in accordance with applicable laws. Entrepreneurs and small businesses can use these policies as a guide to get started in our store and list their first products after they undergo our seller verification process. We continue to keep selling partners informed, with tips on how to optimise their Amazon selling experience, as well as updates on new regulatory requirements and policies, in regular news announcements via Seller Central, seller forums, newsletters and our Amazon Seller app.
Our A-to-z Guarantee ensures that customers are covered and eligible for a full refund for any item they purchase if the customer isn’t happy with the condition or timely delivery of that product, including helping to resolve, in the unlikely event, valid personal injury or property damage claims.
We regularly engage with other interested parties from industry to consumer advocacy organisations, regulators, academia and others that share our desire to work collaboratively to protect consumers. We partnered with governments on building product safety pledges that both outline our aspirations for modernisation and set standards and practices that all retailers should adopt. In Australia, Canada, the EU and Japan, we worked closely with regulators on their product safety pledges that raise the bar for the retail industry.
