At Amazon, we’re dedicated to creating a year-round trustworthy shopping experience for our customers. From building consumer awareness campaigns alongside safety experts to collaborating on tools to support scam victims, and leveraging artificial intelligence to protect customers, brands, selling partners, and our store from counterfeit, fake reviews, fraud, and other forms of abuse, we are committed to making the shopping experience a safer one for consumers around the world—regardless of where they shop.
The following highlights Amazon’s top ten trustworthy shopping articles of 2024:
- Working with experts to deliver baby safety education to consumers: Safe sleep, furniture anchoring, car seat safety, poison prevention, preventing falls—for parents and caregivers, the amount of baby safety information to stay up-to-date on can feel overwhelming. At Amazon, we collaborate to make safety information more accessible by amplifying tips for safe usage from safety organizations throughout the Amazon shopping experience. Read More
- Joining the EUIPO call to promote intellectual property (IP) rights: In 2024, the European Union Intellectual Property Office (EUIPO) issued a call for expression of interest, inviting marketplace service providers (MSPs) to work with the EUIPO on educating and raising awareness of IP—lending their expertise to businesses throughout the EU. Amazon was pleased to announce that we are joining the EUIPO in this effort. Read More
- Automating the detection and prevention of fake reviews with artificial intelligence: Customer reviews have been a core part of why customers love shopping in Amazon’s stores ever since the company opened in 1995. Before being published online, Amazon uses artificial intelligence (AI) to analyze the review for known indicators that the review is fake. The vast majority of reviews pass Amazon’s high bar for authenticity and get posted right away. However, if potential review abuse is detected, there are several paths the company takes. Read More
- Delivering product safety information to consumers in Japan via Amazon’s Anshin-Mail program: Anshin (安心) means peace of mind, or reassurance, in Japanese. Helping customers feel confident about using products safely was the inspiration for the initiative when it launched in Japan in 2017. As of 2024, more than 250 million Anshin-Mail messages have been sent to customers across the country. Read More
- Announcing CyberFlex, a new resource protecting young adults against scams: According to research from Global Cyber Alliance (GCA) and Amazon, young adults (aged 18-25) are even more susceptible to impersonation scams, investment scams, cryptocurrency scams, and other cyber threats despite their online experience. In response to this finding, GCA, with Amazon’s support, announced the launch of a new, mobile-friendly tool called CyberFlex. Read More
- Celebrating World Anti-Counterfeiting Day with a reflection on global efforts: World Anti-Counterfeiting Day is a global campaign dedicated to focusing on the challenges of counterfeit and piracy. At Amazon, alongside our own technology and proactive efforts, the collaboration across the public and private sectors is key to our approach to this global challenge. Whether that be working alongside our selling partners to protect intellectual property and stop bad actors from entering our store, or building consumer awareness campaigns alongside industry leaders and consumer advocacy groups, we are committed to making the shopping experience a safer one for consumers around the world. Read More
- Reporting on the latest scam trends: Amazon releases monthly reports on the latest scam trends, offering insights into the evolving tactics used by bad actors. The reports educate consumers and businesses about emerging threats and prevention strategies. Read More
- Participating in Italy Anti-Counterfeiting Week: Since 2016, the Ministry of Business and Made in Italy (MIMIT) has organized Italy’s Anti-Counterfeiting Week as a time to talk through challenges and educate consumers, particularly young adult consumers, on the risks associated with counterfeit goods. Amazon participated in a number of events to support the week’s 2024 campaign by presenting our latest developments in brand protection with industry leaders, institutions, and law enforcement. As part of the week’s events, the Ministry of Business and Made in Italy showcased the winning project from “Challenge the Fake,” a competition from Amazon and INDICAM challenging more than 600 students at H-FARM College in Italy to create a marketing campaign promoting a culture where Generation Z perceives counterfeit products as “uncool.” Read More
- Collaborating with the Better Business Bureau to launch the Scam Survival Toolkit: The Better Business Bureau Institute for Marketplace Trust (BBB) launched the Scam Survival Toolkit with support from Amazon and Capital One. The toolkit provides scam victims with timely information relevant to their personal situation, including immediate actions to take, next steps to fully recover, and relevant support resources to explore. Read More
- Introducing Amazon’s Consumer Protection and Enforcement (CPE) team: At Amazon, we work to ensure that scammers are not using our brand to take advantage of people who trust us. Amazon’s CPE team is composed of skilled attorneys and expert investigators around the globe who work to protect consumers and hold bad actors accountable. Read More
To learn more about our approach to creating a trustworthy shopping experience, visit Our Approach page.