Approach
Robust Proactive Controls
Innovative Tools and Technology
Holding Bad Actors Accountable
Protecting and Educating Customers
Collaborating Across Partners and Industry
Focus Areas
Product Safety
Anti-Counterfeiting
Trustworthy Reviews
Protecting Intellectual Property
Scam Prevention
Combating Organized Retail Crime
Impact
Latest Updates
Resources
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English (US)
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Menu
Approach
Robust Proactive Controls
Innovative Tools and Technology
Holding Bad Actors Accountable
Protecting and Educating Customers
Collaborating Across Partners and Industry
Focus Areas
Product Safety
Anti-Counterfeiting
Trustworthy Reviews
Protecting Intellectual Property
Scam Prevention
Combating Organized Retail Crime
Impact
Latest Updates
Resources
English (US)
Deutsch (DE)
English (UK)
English (US)
Español (ES)
Français (FR)
Italiano (IT)
Trustworthy Reviews
Eight ways Amazon uses AI to create a trustworthy shopping experience
Ten ways Amazon creates a more trustworthy shopping experience for consumers
Amazon’s top ten trustworthy shopping articles of 2024, highlighting our approach to fake reviews, scam prevention, anti-counterfeiting, and product safety
