Scam robocalls are a top customer-reported scam contact method, making disruption of these campaigns a critical enforcement priority. In 2025, Amazon launched a targeted strategy to identify and disrupt the most pervasive illegal scam robocall campaigns affecting our customers.
We began by categorizing scam robocalls into distinct campaigns based on content and telecom provider, then prioritized disruption efforts against the highest-volume campaigns. The team deployed a multi-pronged approach: cease-and-desist letters, phone number takedowns, ITG tracebacks, and criminal referrals to several U.S. federal agencies. n 2025, Amazon’s proactive enforcement prevented millions of suspected scam calls from impersonating our brand worldwide.