Effective consumer protection requires understanding not just what scammers do, but what victims need. Amazon and the AARP Fraud Watch Network developed “A Guide for Brands” framework detailing practical steps for scam prevention—a resource born from deep collaboration and shared expertise. Since the start of this collaboration, Amazon has consolidated scam-related help content into a single landing page, enhanced just-in-time messaging for scam reports, and created an industry-leading framework for consumer protection. As Amy Nofziger, Sr. Director of Fraud Victim Support at AARP, notes: “Fighting fraud demands more than awareness—it requires bold action and unwavering commitment. We’ve seen firsthand how much progress is possible when companies put consumers at the center of every decision.”
