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In November 2024, Amazon joined industry leaders at Anti-Counterfeiting Group’s (ACG) Annual International Conference.

Reviews provide essential insights, candid evaluations, and first-hand accounts for consumers, which help empower future customers to make informed decisions on which products to buy and services to use. The value of this feedback has made reviews the target of an emerging “fake review broker” industry, designed to influence buying decisions for consumers, no matter where they shop.

Working with law enforcement and brands to hold bad actors accountable and protect consumers

The Anti-Counterfeiting Exchange eliminates counterfeits across the retail industry. It is a collective effort to make it safer to shop online and more difficult for bad actors to move among different stores to attempt to sell their counterfeit goods.