Amazon Brand Protection Experience Sharing Meeting

Thank you to all attendees, speakers, and participants who joined us at the third annual Brand Protection Experience Sharing Meeting in Shanghai last December. Your active participation and valuable contributions made this event a remarkable success in advancing our collective fight against counterfeiting.

This page serves as your post-event resource hub, where you can access presentation materials, video recordings, photos, from the day and more. We encourage you to revisit and share these resources with your teams to extend the impact of our discussions.

We recognize that the fight against counterfeiting requires more than individual effort - it demands a unified, global response.

At our third annual Brand Protection Experience Sharing Meeting in Shanghai, leaders in both the public and private sectors came together to strengthen our collective defense. Through collaboration with organizations like the United States Patent and Trademark Office (USPTO), World Intellectual Property Organization (WIPO), and global brands, we’re witnessing how shared intelligence and coordinated action effectively disrupt counterfeit operations. Data-driven enforcement, artificial-intelligence-powered detection, and cross-border cooperation create new opportunities for global protection online and offline. We invite partners to join these efforts, as every organization brings unique capabilities that strengthen our impact.

Read more about the event and the insights shared in the article below:

Amazon brings together industry leaders in Shanghai to share strategies to combat counterfeiting

Watch: USPTO’s Juli Schwartz, IP attaché, shares a message from Washington, D.C., offering insights and guidance on intellectual property (IP) protection in the global e-commerce marketplace and cross-border trade.

Amazon’s Counterfeit Crimes Unit (CCU) is a global team that includes former federal prosecutors, FBI agents, expert investigators, and data analysts. CCU works with brands, customs agencies, and law enforcement to track down counterfeiters, shut down bad actors’ accounts, seize counterfeit inventory, and prosecute those involved.

Learn more about Amazon’s Counterfeit Crimes Unit (CCU)