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Our vision is to build a world where bad actors are not taking advantage of consumers by impersonating trusted brands.

Amazon strives to be Earth’s most customer-centric company, and we work hard to ensure every product available in our store is safe and compliant with our policies. Amazon’s teams and technology detect and prevent product safety risks by confirming listings meet relevant safety requirements, and we partner with leading consumer advocacy groups to implement and shape the next generation of safety standards.

Amazon protects brands and customers by constantly developing, investing in, and improving our intellectual property (IP) protections.

Product reviews on Amazon are a core part of why customers love shopping in our stores. Our goal is to ensure that every review in Amazon’s stores is authentic and reflects customers’ actual experiences.

When a customer makes a purchase in our store, they trust they will receive an authentic product, whether the item is sold by Amazon Retail or by one of our millions of independent selling partners. We will continue to invest and innovate until we drive counterfeits to zero in our store.