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Of all Amazon impersonation scams reported by our customers globally in 2023, over two-thirds of scams were related to order issues or account issues and both were reported in 20+ countries.

Reviews provide essential insights, candid evaluations, and first-hand accounts for consumers, which help empower future customers to make informed decisions on which products to buy and services to use. The value of this feedback has made reviews the target of an emerging “fake review broker” industry, designed to influence buying decisions for consumers, no matter where they shop.

By: Director of Amazon Transparency, Monica Ravi

Amazon Counterfeit Crimes Unit (CCU) works with brands, law enforcement, and customers across the globe to stop bad actors and hold them accountable.

In November 2024, Amazon joined industry leaders at Anti-Counterfeiting Group’s (ACG) Annual International Conference.