In a country where digital commerce is rapidly expanding, consumer education must scale at the same pace. In 2025, Amazon worked with India’s Ministry of Home Affairs and the Indian Cybercrime Coordination Centre (I4C) to launch a customer awareness campaign on preventing online frauds: #ScamSmartIndia. The campaign featured educational social media videos and flyers in three million Amazon delivery boxes and 26 educational workshops for 5,000-plus students across Delhi, Mumbai, Bangalore, and Hyderabad.
