When Amazon’s AI systems detected suspicious activity targeting Pandora products across nine European countries, the patterns revealed a coordinated criminal operation exploiting the complexity of international commerce. The scale and sophistication signaled this would require more than isolated enforcement actions.
Amazon’s detection capabilities identified suspicious patterns and traced digital footprints. Pandora’s brand knowledge confirmed authenticity and revealed how counterfeiters mimicked their products. Over three years of investigation, this combined intelligence helped Chinese law enforcement shut down multiple facilities and secure prison sentences.
“This successful collaboration with Amazon shows how impactful joint efforts can be in stopping counterfeiting operations. By combining our global brand protection expertise with Amazon’s investigative capabilities, we supported local law enforcement in dismantling a sophisticated criminal network.” - Peter Ring, senior vice president and general counsel, Pandora