In 2025, Amazon and Tripadvisor filed our first joint civil action in Europe against the operators of Comprarerecensioni.it in the Civil Court of Milan. The defendants allegedly offered financial incentives, including product reimbursements, in exchange for 5-star reviews on Amazon.it and Tripadvisor.it—a scheme designed to artificially boost product ratings and visibility in search results. In this action, Amazon and Tripadvisor sought immediate shutdown of the website and a ban on similar future activities.
This coordinated legal effort demonstrates how cross-industry collaboration can hold bad actors accountable at the source. Through subpoenas and investigations, companies can trace broader networks to ensure accountability at every stage, targeting payment service providers and other enablers of review fraud.