In support of the national Digital for Life (DfL) movement, Amazon collaborated with Singapore’s Infocomm Media Development Authority (IMDA) to launch community workshops on safe online shopping, working alongside the SG Digital Office (SDO), and other organizations like Children’s Wishing Well, Club Rainbow, and Glyph Community to reach diverse audiences. Amazon reinforced this commitment to the community with two donations to the DfL Fund in 2024 and in 2025. Amazon’s donations, with the Singapore government’s dollar-for-dollar matching grant, support both virtual reality learning for children with developmental delays and education on the safe and ethical use of AI tools among children and youths.
The highlight of the partnership was Amazon being recognized as one of the DfL Champions in 2024 for our contributions to the movement. This included Amazon’s participation in the DfL Festival 2024 and 2025, with booths showcasing online transaction safety and generative AI, contributing to the event’s success in reaching thousands of visitors.