In 2024, Amazon’s Counterfeit Crimes Unit and Xiaomi identified a Shenzhen-based supplier manufacturing counterfeit wireless headphones and Bluetooth speakers destined for Europe. The challenge was finding ways to crack down on the counterfeit chain from manufacturing to selling, and prevent fake products from flooding multiple countries.
By sharing information and jointly reaching out to local authorities, both companies helped authorities seize the counterfeit products before they reached customers.