When Amazon’s CCU identified a bad actor attempting to sell counterfeit THE MONSTERS LABUBU products through a Chinese wholesale website, we recognized the threat extended beyond one seller. POP MART was in a critical period of international expansion, making brand protection essential to maintaining customer trust in new regions.
Working with POP MART and local Chinese law enforcement, authorities seized more than 700 counterfeit products along with thousands of packaging materials and labels—disrupting the operation before it could scale.