As a member of Stop Scams UK, Amazon was a part of the British Broadcasting Corporation’s (BBC) Scam Safe Week during the 2025 Black Friday shopping season. As part of the campaign, Amazon promoted customer safety education and scam avoidance tips through appearances on Rip-off Britain, Morning Live, and other top UK programs that reached millions of viewers over the 7-day campaign.
In conjunction with these appearances, Amazon sent customer communications emails to more than 28 million UK customers with specific, practical guidance on recognizing and avoiding scams during one of the busiest shopping seasons of the year.